splenda ad

Splenda is a very low calorie sweetener that is an alternative for sugar. The ad shows a single slice of pie on a counter with a dark background and scary writing. The plate is white to further emphasize the pie and the filling is red which relates to the color of blood that is associated with a monster, or a monster’s mouth. The dark background is there for the person to assume it is probably late at night in a kitchen in which someone wants a snack but is considering the consequences of eating the pie. The pie itself looks like some sort of monster by the rippling effect of the filling and the raising of the pie crust. The photo does a good job of also making the pie look realistic and tempting. The crust is flakey and buttery, and one can tell this by the crumbs left on the plate. The ad appeals to those who worry about their weight and/or health but still enjoy the occasional baked good. It is difficult to find desserts that are low in calories so it is common for people to feel wary about eating something that looks so good. The ad promises that there is no need to fear the consequences of having  something  sweet anymore. The ad aims at those who are concerned about their sugar intake, likely diabetics or older persons. The ad claims that by replacing Splenda for sugar pie can be something everyone can enjoy without the guilt or fear of putting on weight, or threatening your health. The assumption made in the ad is that we as a culture will recognize the fact that the pie looks like a monster by the way its filling and crust are showed, and that desserts are typically something we should have in moderation because of its amount of sugar and calories.